Hi, I’m Pia. I design systems that make digital content more transparent and trustworthy.

Trust in digital content depends on systems people can understand.

I design for content provenance by turning complex information into clear, usable trust signals. This work balances technical constraints with human comprehension across products, ecosystems, and UX standards, including the Coalition for Content Provenance (C2PA) and Creator Assertion Working Group (CAWG).

At Adobe, I lead product design for the Content Authenticity Initiative. My work connects UX, policy, and emerging technology to make content authenticity credible, accessible, and usable in everyday contexts.

Selected work

Content Credentials in Adobe tools
I oversee designs for creation and verification flows for content provenance across creative workflows.

Provenance in social contexts
I how attribution and authenticity signals appear in feed-based environments.

Standards and UX alignment
Shaping how provenance specifications translate into usable product experiences.

Speaking and publications

Let’s connect

LinkedIn

Instagram

Email